iran food & bev tec
19th International Food, Beverage & Packaging Technology Trade Fair
27 - 30 May 2012 Tehran International Fairgrounds350 exhibitors to meet up with more than 30,000 visitors
The Iranian food technology market is the most important one for major international players with interest in the Middle East region. Exporters of food and beverage processing equipment always use to make good business in Iran.
According to VDMA-The German Engineering Association, Iranian imports of food processing and packaging equipment, in 2010, have increased by 23% to 360.8 million US-Dollars, compared to 293.1 million US-Dollars in 2009. Germany, Italy, China, France, Switzerland and the Netherlands have been the main supplier countries.
According to the Iranian Food Industry Organizations Assembly a total of 12,198 units are engaged in Iran’s food industry. This represents 12% of the units active in the entire industrial sector. More than 328,000 persons are employed in this sector. This represents 16.1% of the workforce in Iranian industry. Total investment in the food sector amounts to US$ 7.7 billion, which is approximately 18% of total investment in the industrial sector.
Looking at developments in Iran’s food industry, rising disposable incomes should benefit the consumption of beef at the expense of poultry, as mainly higher-income consumers trade up to the more expensive meat. However, a reliance on imports for domestic beef consumption will keep beef prices too high for many Iranians. Therefore, poultry demand is expected to continue to grow strongly. The government has been active in the local rice market, exercising control over production and imports to control prices.
Source: Asia & Middle East Food Trade, Volume 28, Dec. 2011
The 19th iran food + bev tec is the ideal venue for both, foreign exporters and Iranian food producers looking to upgrade their production facilities. Being the leading trade show for the country’s food and beverage industry, the event will be held under the auspices of the Iranian ministry of jihad – agriculture and the ministry of industry, mine and trade.
Review iran food + bev tec 2011
328 exhibitors displayed their latest technologies to 31,831 trade visitors
At iran food + bev tec 2011, 328 exhibitors from 22 countries presented food processing and packaging equipment to 31,831 visitors.
After the 2010 event, exhibitors had encouraged the organisers to reduce the number of public visitors and at the same time increase the number of qualified visitors. With 31,831 visitors of the trade, this target has been achieved in 2011. Being an ufi Approved Event, all visitor and exhibitor numbers have been verified and audited by independent auditors.
Held under the auspices of the Iranian ministry of jihad – agriculture and the ministry of industries and mines and organised by Palar Samaneh of Tehran and fairtrade of Germany, the event took place from 06 to 09 June 2011 at the Tehran Permanent International Fairgrounds.
iran food + bev tec again provided an ideal business platform for both, foreign food-technology exporters and Iranian food producers. Especially producers of material and technology for baking, beverage production, confectionery, dairy processing, egg processing, fruit and vegetable processing, laboratory equipment, meat processing, noodle processing, packaging and refrigeration note a boost of their sales activities in Iran.
The exhibition was officially opened by Hamid Safdel, Deputy Minister of Commerce and President of the Iranian Trade Promotion Organization, Mr. Rejaie, Head of Agricultural Commission of the Parliament and Mr. Akbarpour, Managing Director of the Iran International Exhibition Center, Antonio Avallone, Director of the Italian Institute for Foreign Trade ICE in Tehran and by the organisers Shahrooz Shahverdi of Palar Samaneh, Tehran and Martin Maerz of fairtrade Messe, Germany.
Many national and international market leaders took part, as well as a large number of international group participations:
- Austria participated with 5 companies on 120 sqm through Gesell Co. and fairtrade
- China had booked 178.5 sqm for 13 companies through fairtrade China
- adepta organised the official French group with 8 companies occupying 106 sqm
- fairtrade have gathered a group of 36 German companies and their Iranian representatives on 894 sqm
- The Italian Institute for Foreign Trade ICE and their Trade & Promotion Section ICE Tehran had booked 673.5 sqm for altogether 32 companies.
- Spain participated on 48m² with 3 companies through Ana Mamarbachi Intl. Business
- And Turkey participated through Forum Fairs on 81 sqm with 2 companies
The 18th International Food, Beverage + Packaging Technology Trade Fair took place on the background of growing Iranian food technology imports.
To create valuable synergies for exhibitors and trade visitors alike, iran food + bev tec 2012 takes place concurrently with “iran food + hospitality” (473 exhibitors from 20 countries in 2011) and “iran agro” (122 exhibitors from 7 countries), the three dedicated events building the frame of “iran agrofood” with altogether 923 exhibitors in 2011 (+12.2% compared to 2010).
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